Chocolate Room

Installation view of Ed Ruscha’s Chocolate Room, 1970/2023, MoMA, photo by Jonathan Dorado

In 1970, for the US Pavilion at the 35th Venice Biennale, Ed Ruscha took an unconventional approach to printmaking by screen printing hundreds of sheets of paper with chocolate paste. He hung them, floor to ceiling, in a single room that has been the only installation work of his long career. The Chocolate Room is on view now in its seventh iteration in the retrospective exhibition ED RUSCHA / NOW THEN at the Museum of Modern Art in New York.

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