Last summer we explored designs and plans for The Broad: codylee.co/the-broad.
As the project nears completion, we had an exclusive sneak peek on February 15 in advance of the museum’s September 20 opening.
Eli Broad has been a primary benefactor of the LA art world for decades. He was the founding chairman of MOCA in 1979 and is a lifetime trustee. In 2008, The Broad Foundation gave MOCA a $30 million bailout after its endowment had been depleted. Broad is also a lifetime trustee at LACMA, where The Broad Foundation gave $60 million for the Renzo Piano-designed Broad Contemporary Art Museum building. In total, the Broads have given over $800 million to LA’s art institutions.
Simultaneously, the Broads and The Broad Art Foundation have developed a combined art collection of nearly 2,000 important modern and contemporary works. So, Eli Broad is building a new museum.