New Museum in LA: The Broad

exterior view of The Broad, image via Diller Scofidio + Renfro
exterior view of The Broad, image via Diller Scofidio + Renfro

Eli Broad has been a primary benefactor of the LA art world for decades. He was the founding chairman of MOCA in 1979 and is a lifetime trustee. In 2008, The Broad Foundation gave MOCA a $30 million bailout after its endowment had been depleted. Broad is also a lifetime trustee at LACMA, where The Broad Foundation gave $60 million for the Renzo Piano-designed Broad Contemporary Art Museum building. In total, the Broads have given over $800 million to LA’s art institutions.

Simultaneously, the Broads and The Broad Art Foundation have developed a combined art collection of nearly 2,000 important modern and contemporary works. So, Eli Broad is building a new museum.

Continue reading “New Museum in LA: The Broad”